Monday, February 4, 2013

OFFICIAL: Ziff Davis Buys IGN

Talk about acting fast; on episode 70 of the TechFixation podcast Dexter and I talked about the future of the gaming industry with the rumour that IGN was for sale. Turns out the rumours were correct.

For entertainment purposes we suggest you listen to Episode 70

Ziff Davis has confirmed its acquisition of the IGN network, bringing the massive games-media outlet under the umbrella of parent company J2 Global. The network will join several other brands at Ziff Davis which are aimed at a similar, lucrative demographic, centred around males aged 18-34.

"This is a transformative deal for our digital media business," said J2 Global CEO Hemi Zucker. "By combining two of the most storied organizations in tech, gaming and entertainment, we have created a very powerful company capable of producing and delivering content in all forms to an audience that marketers highly value."

There is no confirmation on the price tag however. The initial rumour suggested that IGN, once purchased for $650 million, was being auctioned for $100 million.

-Daniel, Jedi Editor


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